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Similarweb.com
Website Traffic - Check and Analyze Any Website | Similarweb
SimilarWeb is an Israeli web analytics company that specializes in web traffic and performance. The company has 12 offices worldwide. It went public on the New York Stock Exchange (NYSE) on March 8th, 2022.
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Similarweb devotes substantial effort and resources to ensure that we provide the most reliable data. For over 10 years, we have developed a unique, multi-dimensional approach to understanding the digital world.
Connect your Google Analytics to directly measure your website vs. your competitors
In Website Analysis, click on “compare” to benchmark website performance across multiple websites
SimilarWeb offers a range of products that provide insights into website traffic and performance. Some of their products include:
- Digital Marketing Intelligence: Provides insights into digital marketing strategies and tactics of competitors.
- Website Traffic: Provides insights into website traffic and engagement metrics.
- Audience Analysis: Provides insights into audience demographics, interests, and behavior.Market Intelligence: Provides insights into market trends and opportunities.
You can find more information about SimilarWeb’s products on their pricing page
Similarweb.com Funding
Similarweb has acquired 5 organizations.
Their most recent acquisition was Rank Ranger on May 16, 2022.
Highlights
|
Investor Name
|
Lead Investor
|
Funding Round
|
Partners
|
|---|---|---|---|
 Viola Growth
|
Yes |
 Series F - Similarweb
|
Harel Beit-On |
 ION Crossover Partners
|
Yes |
Series F - Similarweb
|
Gili Iohan |
 Vintage Investment Partners
|
— |
Venture Round - Similarweb
|
— |
 Saban Ventures
|
No |
Series F - Similarweb
|
— |
 CE Ventures (CEIIF)
|
No |
Series F - Similarweb
|
Benjamin Weiss |
|
Viola Growth
|
Yes |
Series F - Similarweb
|
Harel Beit-On |
 Lord David Alliance
|
No |
Series E - Similarweb
|
— |
 Prosus & Naspers
|
Yes |
Series E - Similarweb
|
Russell Dreisenstock |
|
Lord David Alliance
|
No |
Series D - Similarweb
|
— |
|
Prosus & Naspers
|
Yes |
Series D - Similarweb
|
Russell Dreisenstock |
SimilarWeb’s revenue is $137.7M annually according to Zippia.
SimilarWeb announced that their fourth quarter 2021 revenue grew 51% year-over-year to $40.2 million.
According to Slintel, SimilarWeb has a market share of 0.02% in the web-analytics market and competes with 212 competitor tools in web-analytics category.
According to Moneymint, some of SimilarWeb’s competitors include SEMrush, Serpstat, Ahrefs, SpyFu, Mangools, Alexa, SEO PowerSuite and AWR Cloud. According to What Competitors, SimilarWeb’s biggest competitor is Google Analytics.
SimilarWeb business model
SimilarWeb offers an AI-based market intelligence platform that helps monitor web and mobile app traffic. The company gives a global multi-device market intelligence to understand, track, and grow digital market share. It allows the user to gain insight into any website’s statistics and strategy1. SimilarWeb’s business solutions power your teams to make strategic and tactical decisions that drive ROI and revenues
Is Similarweb's Data Reliable?
https://support.similarweb.
Through Similarweb’s robust data methodology, we provide statistically representative datasets that preserve variety across countries, industries, user groups, and devices, and have been proactive in diversifying our data inputs to be resilient against changes in the market.
SimilarWeb’s pricing model is not publicly available. However, you can contact them for pricing and get your custom quote.
SimilarWeb offers a range of features including website analysis, audience insights, traffic sources, industry analysis, keyword analysis and more.
How does SimilarWeb work?
SimilarWeb collects website data and then runs its algorithms to clean, match, synthesize, process input and blend inputs for data modelling1. It is a tool that estimates the total amount of traffic different websites get. It allows you to see competitors’ top traffic sources, broken down into six major categories, including referring sites, social traffic and top search keywords.
SimilarWeb gets the data used to generate the estimations you see on the platform from 4 main sources: Direct Measurement – millions of websites and apps choose to share their first-party analytics with us. Contributory Network – a collection of consumer products that aggregate anonymous device behavioral data
A Recent SparkToro study found that Similarweb’s traffic estimations are the most accurate and closely aligned to users’ Google Analytics data, against other digital intelligence providers like SEMRush and Ahrefs. The study notes that Similarweb's strength lies with sites that receive between 5K-100K GA users/mon
SimilarWeb customers
SimilarWeb has some pretty impressive customers, including Google, Amazon, Walmart, Booking.com, Adobe, Adidas and The Economist1. SimilarWeb enables companies to uncover their competitors’ online strategy, benchmark themselves and grow their digital market share
SimilarWeb is the official measure of the digital world
SimilarWeb Vision
We are committed to powering businesses around the globe with the best digital data.
SimilarWeb Mission
To create the most accurate, comprehensive, and actionable Digital Data, so every business can win their market
Our company is comprised of over 1,000 employees with locations on six different continents and is publicly traded on the New York Stock Exchange (Ticker: SMWB).
Similarweb Digital Data and insights power thousands of customers, from small businesses to large international enterprises.
Because we are an estimations tool, and we rely on a data collection process that captures billions of digital signals to fuel our powerful algorithms, we don’t expect our estimations to align exactly with your direct measurement data.
We provide a holistic view of the digital world, and expect trend alignment with your direct measurement data. For more information, visit Similarweb vs. Direct Measurement.
Small Sites
Later in 2023, we plan on releasing new functionality to our platform that will help us bring more reliable data to sites with relatively little traffic. While we’re constantly working to expand our coverage, you may run into more limited results if you are analyzing small sites.
Below are several frequently asked questions regarding Similarweb data estimations, particularly for small sites.
Why is there no data for the sites I’m analyzing?
In a constant effort to continuously improve our data accuracy, our findings show that for websites with a small number of visits, our estimations may be subject to a greater degree of variance to meet our desired level of accuracy. Hence, Similarweb will not present data for websites that receive below 5,000 monthly visits.
I know that a website has received more than 5,000 monthly visits. Why does it still show N/A?
The 5,000 visits threshold refers to last month’s data, per device, per country. Meaning, if a specific device (desktop/mobile web) has traffic above the 5,000 visits threshold last month, data will be available for metrics set to that device/ country. This applies to Total Traffic as well.
You underestimate my site, my site has over 5K monthly visits
Our data methodology is different than Direct measurement. Hence, there might be a discrepancy when estimating your site. We encourage you to connect your Google Analytics to Similarweb. You can do this publicly (all users will see this data) or privately (only you will see this data). Read here to learn how.
What happens if a site's visits vary during an analyzed time period?
(For example: April = 1000 visits, May = 6000 visits, June = 3000 visits)
We look at the last available snapshot. If the last snapshot (June for the sake of the example) is less than 5000 visits then we won’t display any data.
When comparing sites, suddenly the data for a site is N/A. Why is that?
The issue might be when analyzing sites with small or no data. Please remove the sites which don’t have a sufficient amount of visits, to see data for the other sites.
When analyzing certain features, suddenly the data is N/A. Why is that?
Some of our features support only Desktop data. Therefore, if a website has less than 5,000 monthly visits from Desktop - we won’t have data to display.
Additional Resources
For additional information on Similarweb data methodologies, visit How We Measure the Digital World.
Similarweb develops tools that enable the analysis of the traffic and behavior of users on websites and apps. The service and datasets are provided in a limited free edition, but the paid platform is addressed to SMBs and large companies which require access to accurate comprehensive data at larger scales for marketing, sales and Market research. The data is collected from a number of different sources that provide information about the internet usage of users, including various information partners, and anonymous data from users of the various dedicated browser addons that the company distributes.
Similarweb Ranking
Similarweb ranks websites and apps based on traffic and engagement metrics. Its ranking is calculated according to the collected datasets and updated on a monthly basis with new data. The ranking system covers 210 categories of websites and apps in 190 countries and was designed to be an estimate of a website's popularity & growth potential. The company ranks websites based on traffic and engagement data, and ranks apps in the App Store (iOS/iPadOS) and Google Play Store based on installs & active user data. Analytics from SimilarWeb are comparable (albeit usually lower) than from Google Analytics.
Similarweb Acquisitions
On December 10, 2015, Similarweb announced it had acquired Quettra, a Silicon Valley-based mobile intelligence startup, to boost its mobile operations. In November 2021, Similarweb acquired "Embee" to extend its mobile user data sets.
In May 2022, Similarweb acquired "RankRanger" to extend its offering to the SEO industry. Rank Ranger provides keyword rank tracking services and advanced API's that will be added to Similarweb's existing SEO tools to create a more comprehensive suite
The company was founded in 2007 by Or Offer in Tel Aviv, Israel. By 2009, Similarweb won the first Israeli SeedCamp, attracting the attention of international media and investors. The company raised its Series A round of $1.1 million[6] with the investment being led by Yossi Vardi, and Docor International Management. SimilarSites, a browser extension to help users find sites similar to those they are visiting, was launched later that year.
On September 24, 2013, the company closed a Series B round led by David Alliance, Moshe Lichtman with the participation of existing investor Docor International Management.
On February 24, 2014, South Africa media giant Naspers invested $18 million into Similarweb and leading their Series C round. Within a month, Similarweb used a part of the capital for the acquisition of Israeli early-stage company TapDog for a few million dollars in shares and cash, less than a year after TapDog was founded.
In November 2014, Similarweb raised $15 million in a Series D investment.
In July 2015, Similarweb acquired personalized content discovery platform developer Swayy.
In July 2017, the company announced a $47 million round of financing led by Viola Group, Saban Ventures with participation from CE Ventures and existing investors.
In May 2021, Similarweb made its public debut on the NYSE at a $1.6B valuation.
In October 2021, Similarweb won "Best Alternative data Provider" at Hedgeweek Americas Awards 2021, for their investors intelligence suite
On February 16, 2022, Similarweb reported earnings for Q4 2021, Q4 revenue of $40.2m and Q4 ARR of $165m.
|
Type of site
|
Public |
|---|---|
| Traded as | NYSE: SMWB |
| Founded | 2007 |
| Headquarters | |
| Area served | Worldwide |
| Founder(s) | Or Offer |
| Chairperson | Or Offer |
| Key people |
|
| Industry | Advertising, information technology, market intelligence, web traffic |
| Services | Web analytics, web traffic and ranking |
| Revenue |  $137.7 million(2021)[4] |
| Employees | 1,288 |
| URL | similarweb.com |
| Launched | 2007 |
| Current status | Online |
Similarweb's controversial route to Wall Street - Globes
Some experts claim the Israeli web analysis company's past practices violated user privacy, before tougher EU regulations and Google policies were implemented.
In recent years, Similarweb (NYSE: SMWB) has become the leading measurement tool for the activities of websites and apps. The company's successful Wall Street IPO in May put the Israeli unicorn on the map and its high-profile billboard ad campaign introduced hundreds of its employees to passersby in Tel Aviv.
However, an investigation by "Globes" found that up until 2017, in order to gather data about the popularity of websites and apps, Similarweb engaged in controversial practices that violated the privacy of users. Actions taken by Google and changes in privacy laws in Europe compelled Similarweb to diversify its data sources and purchase statistical information about user figures from partners like cybersecurity companies and telecoms, which enabled it to grow and eventually become a publicly-traded company.
The Tel Aviv-based company's search engine allows measuring the performance of every website and to understand the behavior of its users. Similarweb lets you understand how many users visit, where they are located, and the situation compared with rivals. To a great extent, Similarweb has become the main measurement tool on the Internet.
This has enabled the company to be very successful in business terms. Similarweb raised $232 million as it grew from investors such as Viola, Haim Saban, Moshe Lichtman, Udi Recanati and Yossi Vardi. The company has almost doubled in size over the past two years and currently has 900 employees. Similarweb's Wall Street IPO in May was at a company valuation of $1.6 billion, though since then the share price has fallen 10%.
The company's research reports are quoted throughout the web and its product, a subscription to the databank ranking sites and apps, serves decision makers worldwide in market research, locating potential customers or companies for investment. Despite all this, Similarweb's success in its early years between 2007 and 2017 can be attributed to its information gathering strategy, which included distribution of a range of software programs that violated the terms of Google and Mozilla, which made the Firefox browser, until they removed them from the web.
These practices, which were implemented until 2017, probably have a connection to Similarweb's success in becoming synonymous with Internet research - a brand that in the past belonged to the Alexa ranking engine.
Similarweb began as a supplier of applications for user seeki8ng to create recommendations. Its first application, Similar Sites, provided recommendations of other sites to users and earned major popularity. Only subsequently did the company switch the concept to presenting site rankings and developed the Similarweb application, which in time became the company's name.
Looking over user's shoulders
In 2017, Similarweb acquired a browser extension called Stylish for a bargain price, which allowed users to change the backgrounds of websites. Similarweb had identified an opportunity. In 2018 an American cybersecurity expert Robert Heaton found that Stylish was collecting data on users Internet history on its browser. He claimed that a controversial code had been installed by Similarweb, which allowed it to receive surfing data simultaneously on 1.8 million users.
At the same time, the privacy policy of the extension was changed with a declaration that claimed that the aim of monitoring users was to improve continued use of the extension itself, so that it could learn what type of backgrounds were best suited to which sites and thus make it able to recommend to users to change the background accordingly. Immediately after the report by Heaton, and following criticism from users, Google and Firefox removed the extension from its stores, claiming that it violated their terms.
According to Heaton, the code tracked the full web address, instead of providing just domain names and even collected the Google searchers of the user from their browser. The extension did at least allow users to ask to remove themselves from these collection capabilities and reports by the application. After being removed, Similarweb published the extension anew, without containing the code which contradicted Google and Mozilla's terms.
Even before that in 2016, cybersecurity researchers at Northeastern University found that the Chrome extension linked to Similarweb had collected details of eight million users. The research was published on the site of the US Federal Trade Commission as part of its consumer protection activities and were harshly critical of the behavior, calling it a software spying on users and among other things transferring their web-use history, key search words typed into the search engine and even their history on internal web sites.
The research even located a library of free chrome extensions, which were advertised in the Google store under the name upalytics.com, which tracked users in real time on every site that they looked at. The research also found a connection between Upalytics and Similarweb and a range of related sites such as secureweb24.net, simiolarsites.com, all of them sponsored under the same cloud account and under a service which hid the ownership of who was receiving the data. The research claimed that the aim of the network of sites was to track user behavior on Chrome extensions.
The 42 Chrome extensions featured by the research, including a software for filtering the details of the users' history, were programmed for reading text and to download clips from Facebook, were installed eight million times.
"What is outrageous is that some of these extensions pretend as if they help secure the device with applications such as protection against phishing attacks or filtering content," wrote the researcher Michael Weissbacher.
Among the extensions that the research identified were Do It, a personal motivation and empowerment extension by the actor Shia LaBeouf, which interrupts users and calls out motivational slogans. Another extension blocked video ads. The extension declared that it does not disturb the user experience with ads, something which happens in most other extensions.
A senior source at Similarweb said, "At the same time in the middle of last decade, the rules of what was allowed and prohibited were not clear, and our ability to control our partners on the web was limited. Some of them operated in a way that we would not have expected of them. When Google entered the market, we could control with greater transparency and these phenomena stopped."
Setting out on a new path
Between 2016 and 2019, there were a number of changes in Similarweb's environment, which force it to change the way in which it collects data from users. It began with a change of policy from Google about the distribution of extensions in its Chrome store, which prohibited, for example, collecting data from users in certain ways or restricting their ability to undertake extra actions beyond the declared aim for which the app was opened.
This change harmed not only Similarweb but also a range of Israeli companies who had developed extensions including Coduit, Babylon, Webpick and Superfish. In 2018, the EU's General Data Protection Regulation (GDPR) came into effect, transforming the industry with binding service rules from news sites to Google and Facebook about declaring user privacy and details collected about users.
Similarweb, which had already reached a critical mass of users and proven to Google that its products brought added value to users, designed its products according to the new internal regulatory demands of Google as well as Apple and Mozilla. Today, Similarweb still offers popular applications like Stylus, SimilarWeb and Similar Sites but these comply with the EU regulations and Google's policies and require a specific approval from users regarding data collection from the browser.
During that same period of a change in direction, and at a time when a solution was required for monitoring traffic on mobile phones, market sources claim that there was a temporary fall in the credibility of data. Even today, the information presented many times is approximate data, computing data from dozens of sources, so that it represents an estimation and is a relative rather than absolute number.
Data exchange with Check Point
Similarweb also began partnering with information providers about user habits in various areas including telecom providers and cybersecurity companies like Check Point Software Technologies Ltd. (Nasdaq: CHKP). Unlike with the distribution of applications, these were more expensive deals, for which Similarweb had to pay.
Similarweb's information sources are currently dispersed over four fields: users who agree to share their browsing data on various browsers including Similarweb extensions; extracting data directly from web 'crawlers,' sensors that receive information automatically during Google searches, using Wikipedia, search stores and apps and more; data partnerships with credit card companies, telecom providers, cybersecurity companies and content delivery networks (CDNs); and software allowing websites to share data with Similarweb for marketing needs.
One of those companies is Check Point, which earlier this year signed an agreement to provide Similarweb with aggregated information about the most popular sites in certain countries, while in exchange Check Point will receive names of new domains and can assess the level of their security. "Globes" has been informed that as part of this contract, Check Point explicitly requested that the agreement would not include the Stylish extension and any information transferred between the two companies would not be connected to it.
The senior source in SimilarWeb said, "Even today Similarweb receives information from browser extensions. However, if the app stores decide to remove them for whatever reason, this would have a minimal impact on the performance of the measuring system."
Similarweb said in response to this report," We are talking about repeating foreign reports from 2016 that back then were groundless and were refuted many years ago. The only place where they still exist are in Google back searches and Globes newspaper this evening. Similarweb has one of the strictest compliance and supervision systems in the world and after being thoroughly checked out the company held its IPO on the NYSE several weeks ago."
Check Point declined to comment on the report.
Similarweb
Area of activity Ranking the performance of websites and apps.
History Founded by Or Offer in 2007 as SimilarGroup. IPO in May 2021 at a company valuation of $1.6 billion.
Facts and figures The company has 900 employees, raised $176 million in its IPO and $232 million in private financing rounds.
Something more Similarweb's first application was called Similar Sites and recommended to users similar sites to the one they were currently looking at.
What will the Bank of Israel do if the worst happens?
What will the Bank of Israel do if the worst happens? - Globes
The central bank has published scenarios for the economic consequences of the judicial overhaul, but has not said how it will deal with them.
The forecast of the Bank of Israel Research Department is unusual in its severity in comparison with what we have become accustomed to seeing in previous interest rate announcements. This time, the tone is completely different, and much more pessimistic, with the focus on the far-reaching changes that the government is introducing in Israel’s legal system.
In the best scenario, which the Research Department describes as one in which "the dispute regarding the legislative changes concerning the judicial system is resolved in a way that does not have any effect on economic activity going forward," the central bank’s interest rate is seen at 4.75% in a year’s time, while GDP is expected to grow by 2.5% in 2023 and 3.5% in 2024, with unemployment rising slightly. An interest rate that high has not been seen in Israel for 20 years, and furthermore around the world the talk is of halting and even reversing interest rate hikes.
What will happen, however, if the worst prognostications of the economic consequences of the judicial overhaul are realized? The Bank of Israel warns that GDP could be cut by 2.8% in each of the next three years, but does not set out what it will do if that happens.
The Research Department writes: "In the second scenario, the Research Department presents an analysis of the potential economic implications if the legal and institutional changes are accompanied by an increase in the country’s risk premium, a negative impact to exports, and declines in domestic investments and in demand for private consumption. This scenario is accompanied by a higher level of uncertainty than the standard forecast, regarding the intensity and persistence of the shocks. Therefore, the analysis is presented over a single three-year bloc. The forecast presents an indication of the impact on economic developments and its scale in the coming three years. In a case where the effect of the changes subsides relatively quickly, the impact is estimated at an average of about 0.8 percent of GDP per year over the three-year period being examined. In a case where the perception of the public (the financial markets, the real sector, and consumers) is that the impact of the legislative changes will persist, the impact is estimated at an average of about 2.8 percent of GDP per year over the coming three years."
The big question is, what will the Bank of Israel do if this scenario materializes? How high will interest rates go to douse inflation, and will the Bank of Israel sell dollars to stop the shekel from depreciating? There are no clear answers.
What the Bank of Israel does say is that, in the pessimistic scenario, its interest rate will rise more sharply, depending on the extent of the damage. The effect is estimated at an extra 0.5-1.9% each year, a fairly wide range. The Bank of Israel might have been expected to provide a full picture of the horror forecast, and to say how it is preparing to meet it.
Published by Globes, Israel business news - en.globes.co.il - on April 4, 2023.
Similarweb
About Us | Our Mission, Company, and History | Similarweb
Similarweb - Funding, Financials, Valuation & Investors
https://www.crunchbase.com/
Similarweb Vision
We are committed to powering businesses around the globe with the best digital data.
Similarweb Mission
To create the most accurate, comprehensive, and actionable Digital Data, so every business can win their market
Our company is comprised of over 1,000 employees with locations on six different continents and is publicly traded on the New York Stock Exchange (Ticker: SMWB).
Similarweb analyzes:
1B+ Websites
8M+ Apps
5B+ Keywords
210+ Industries
3M Brands
550M Keywords monthly
1B Events daily
Similarweb Digital Data and insights power thousands of customers, from small businesses to large international enterprises.
Funding
Funding Rounds
IPO & Stock Price
- Stock Symbol NYSE:SMWB
- Valuation at IPO $1.6B
- Money Raised at IPO $176M
- IPO Share Price $22.00
- IPO Date May 12, 2021
Investors
Acquisitions
Competitive trackers
Competitive Trackers – Similarweb Knowledge Center
Spend less time digging through data and more time focusing on actionable insights with Competitive Trackers.
Focus on what matters
Use the Competitive Tracker to monitor the digital performance of up to 25 competitor websites and discover shifts in critical performance metrics for the competitive set. With ready-to-use insights and automated alerts, you can stay informed and make data-driven decisions for your business.
Competitive trackers help you:
-
Monitor the digital traffic across your competitive landscape.
-
Get insights into your rivals’ performance across various acquisition channels and uncover opportunities.
-
Quickly surface emerging trends in your competitive set so that you can react fast.
-
Get regular updates and insight highlights delivered directly to your email
How to set up and use Competitive Trackers:
To set up your first tracker:
-
From the sidebar, select Competitive Trackers > + Create a tracker.
-
Enter your website or choose a segment to set as the basis for comparison.
-
Choose which country you'd like to see traffic for, or set the filter to Worldwide to see global traffic data.
Next, choose the industry most relevant for your analysis. Click Next.
-
Choose a set of competitors to track. You can add up to 25 websites to each tracker. Click Finish.
-
Lastly, give your new tracker a name and click Done.
Your Competitive Tracker is created and provides traffic data and insights for the defined competitive set.
-
Hit subscribe to stay alerted to any updates.
The tracker will send monthly insights highlighting key data trends and actionable insights.
Top 10 Best SimilarWeb Alternatives & Competitors
If you’re looking for SimilarWeb alternatives that are either cheaper or free, I’ve got you covered, as I will show you 10 tools that you can use to replace SimilarWeb.
Don’t get me wrong, SimilarWeb is a great research tool that has a lot of great features which are useful for marketers.
Their analytics and intelligence metrics are pretty similar to Google’s, and you can get to learn a lot about your site or your competitors by using SimilarWeb.
For example, you can check out in what country the website is popular, what are their top traffic channels, from what sites are they getting referral traffic, and more.
But even though SimilarWeb is great, the free version is as expected, limited in features. and the plans to upgrade to SimilarWeb Pro start at $199 per month.
That’s way out of budget for many online marketers. Not only that, but they have decided to split their plans into 3 different packages, and if you want to have access to all their features and tools you will have to buy all 3 of them, so 3 x $199 / month at least.
Comparing that to almost all the SimilarWeb alternatives that I’m going to talk about in this article, and you’ll quickly see why many are searching for other digital marketing tools to help them in their online marketing journey.
So let’s get started and take a look at some of the best SimilarWeb competitors in the market today.
Top 10 SimilarWeb Alternatives in 2022
1. Semrush – The Overall Best SimilarWeb Alternative
Semrush (affiliate) is the top all-around SimilarWeb alternative that I’m using on a daily basis.
You’ve probably read a few articles on this blog where I talk and promote Semrush, and that’s not only because I’m an affiliate of theirs.
As you know I never promote tools that I don’t think are good, and that I don’t personally test. Regardless if I’m an affiliate of theirs or not.
You will see a ton of good words on the internet regarding Semrush, and that’s because it’s pretty much the Swiss-army knife of online marketing.
Similar to SimilarWeb (pun not intended), Semrush also has a lot of features and tools that you can use to either gather more insight into your own websites or research and spy on your competition.
Where SimilarWeb is mostly used to gather intelligence on competitors and their metrics, with Semrush you get to have all that plus a bunch of other great features that will help you grow your website/s even faster.
Semrush has over 40+ tools that marketers can use to get an advantage over their competition such as:
- Website Traffic Insight – Get traffic analytics for any website
- Organic Research – See how you’re site is doing in the organic search results
- Keyword Research – You can use this tool for many things, including finding easy-to-rank keywords and get ideas on topics to write blog posts faster.
- Backlink Tool – Check out the backlinks of any website, very useful to see where your competitors are getting their links from
- On-Page SEO Checker – Not optimizing your pages and posts for on-page SEO is a costly mistake, use this to get hints on how to do it better.
- Advertising Research – This is used when you’re mostly doing paid advertising to see what’s your competition and the difficulty/price for keywords.
- Display Ads – With this, you can see a competitor’s display ads. A very useful tool if you’re doing affiliate marketing with Google Ads for example.
- PPC Keyword Tool – Since Google’s Keyword tool isn’t that great anymore, using this will give you an advantage over the advertisers who rely just on Google’s Keyword tool.
- Ad History – Check out what ads you or your competitors have created in the past. Including title and PPC ad copy.
- Ad Position Tracking – Track your ads against and see how they stack against the competition. This is key if you want to optimize your ads for a better ROI.
- Content Audit
- Topic Research
- SEO Content Template
Of course, this is not a complete list of their tools and features, just some that I personally use daily, and that is also popular within the community.
There are also hidden gems to be found within these such as the featured snippets option that shows you keywords that are getting featured and the competition.
Semrush plans are cheaper than SimilarWeb Pro, with their plans starting at $99 per month if you choose to pay annually and $119 / month if you pay monthly.
All in all, for the money Semrush is the best alternative to SimilarWeb, and I don’t really see that many options out there that will beat Semrush in terms of features and pricing. At least not at the moment.
2. Mangools – SiteProfiler – Budget SimilarWeb Alternative
Mangools suite of tools is the best SimilarWeb Pro alternative for budget-conscious marketers.
You have 5 main tools inside Mangools that you can use to gather information on your own websites as well as from your competitors:
- SiteProfiler – Check the authority and get insight for any domain.
- KWFinder – With this one, you can easily do keyword research and get content ideas
- SerpChecker – Use SerpChecker to see local SEO competition
- SerpWatcher – With SerpWatcher you can see and track how your site is performing in Google.
- LinkMiner – A great tool to use to discover backlink ideas.
The best part of using Mangools is that they offer kinda the same features as SimilarWeb and they are way cheaper.
How cheap are we talking?
Well, their plans start at just $29.00 per month for the annual plan or $49 if you choose to pay monthly.
This is one of the cheapest options out there, and surprisingly their stuff is just as good as others, sure maybe they don’t have 40+ tools like Semrush, but they’re not that far off either.
3. Alexa – Free SimilarWeb Alternative
Even though Alexa also has a pro plan starting at $149/month, you can still use their free version as a SimilarWeb alternative.
Alexa is a veteran when it comes to analytics and web traffic research.
I still remember the days when people were buying fake bot traffic just to lower their Alexa ranking because it would give them more credibility and some even thought it would help with SEO.
Some even do that to this day, especially if they want to “boost” a website’s value.
Regardless of all that, Alexa has some great features that you can access for free, such as:
- Similar Sites – Get a list of sites that are similar to yours based on your audience and keywords overlap
- Keywords Opportunities – Get easy-to-rank keywords that you can use to create content, or see from what keywords other sites are getting their organic traffic.
- Backlink number – You will have to upgrade to a paid plan to see the actual backlinks though.
- Alexa rank – See your website’s rank based on the traffic you’re getting
- Site Metrics – Including bounce rate, time spent on site, and page views
- Referral sites – A great alternative to SimilarWeb’s referral tool
4. Ahrefs
Ahrefs is one of the most popular SimilarWeb alternatives that you can use for all your digital marketing needs.
Their suite of tools is amazing, and I particularly like their Content Explorer to find great content ideas in every niche possible.
However they have more features than that, so let’s see their full range of products:
- Site Explorer – Use this as a direct alternative to SimilarWeb
- Keyword Explorer – Need to do keyword research? This is what you will have to use. Their keyword tool is one of the best in the business and it’s very accurate.
- Site Audit – Everyone’s site will always need constant SEO checkups, so with the Site Audit, you can do that effortlessly.
- Rank Tracker – As the name suggests, this will help you keep track of your SEO ranking positions as well as those of your competitors.
- Content Explorer – Great for figuring out new content ideas that have easy chances of ranking, even if your site has no backlinks.
The pricing for Ahrefs starts at $82 per month if you pay annually, with the monthly plan starting at $99.
5. SpyFu – Great SimilarWeb Alternative for PPC
Spyfu is one of my favorite SimilarWeb alternatives, in fact, I’ve been using their platform way before SimilarWeb even existed.
I mainly use SpyFu for… well… the name says it all, spying on my competition when I’m driving paid traffic to some of my sites for example when I’m doing affiliate marketing with Google ads or Microsoft Advertising.
Nowadays though, SpyFu has grown into a full-fledged SEO & Ad Intelligence suite with a big range of tools covering pretty much anything you’d want if you’re looking for SimilarWeb competitors.
For me personally their PPC intelligence metrics are simply the best in the business and I only use them for that.
Here are some great marketing tools and features that SpyFu has:
- PPC Keyword Research – If you’re doing a lot of paid website traffic, you need to try this tool.
- Google Ads Competitors – As the name suggests, you can see who’s competing against your ads and you can check out their ads and websites to get some “inspiration” of what they’re doing right.
- Google Ads Templates – This is something unique to SpyFu, they will give you a file that has pre-made ads in various keyword groups that are laser targeted for your industry. You can copy/paste these directly into your Google Ads account and start advertising in literally 5 minutes like a PRO.
- Ad History – See the ad history of your competitors or for certain keywords.
- SEO Competitor Research – More spying on the enemy, to learn what they are doing so that you can do it better and beat them.
- SEO Keyword Finder – Use this to find keywords for creating content and doing better on-page SEO.
- Backlink Checker – See the backlinks of your site but also of your competition.
- Rank Tracker – Track your website’s ranking in the search engines.
- SEO Reports – Get detailed reports about your website’s SEO. Kinda like an SEO audit.
As you can see, SpyFu has a ton of great features, and when it comes to paid advertising intelligence I honestly think they are the best in the business when it comes to PPC ads.
They are worth all their money simply for their PPC data, and I think it’s one of the best SimilarWeb alternatives at their price range.
Speaking of money…
How much does SpyFu cost?
I mean it has a bunch of great features I’m sure it’s expensive as heck right?
Wrong…
SpyFu’s pricing is some of the lowest you will get in this industry, with plans that start at just $33/month if you pay annually, and monthly plans starting at $39.
Moving on…
6. Serpstat
Serpstat is more of an SEO platform and so it lacks some of the features that other SimilarWeb alternatives have (like PPC data for example), but it could still be a good fit for marketers that are more involved with SEO.
Here’s some of their features:
- Rank tracking – Check out your SERPs and get insight into your competitors.
- Backlink analysis – You can get to see the last 2 years’ worth of backlinks for your site or your competitors.
- Keyword research – Get related keywords and insights about search questions to create better content.
- Site audit – Full-blown website audit that will show you what issues you need to resolve to improve your rankings
- Competitors research – Keep all your competition into a page where you can quickly see their keywords, ads, and more.
Like I said, if you don’t need too many things like PPC data, social media research and other stuff, then you could use Serpstat, it’s still a pretty good SEO tool with not so bad pricing plans.
As you can see their lowest plan starts at $69 per month but if you choose to pay in advance for a year you can save 20%.
Still not a bad pricing, considering that other SimilarWeb alternatives on this list like Ahrefs for example start at $99 / month.
7. Moz
Most of you are probably familiar already with Moz, or at least heard about them if you’ve been doing marketing for a while.
Moz has been around for a while now, and it’s one of the first SEO optimization platforms that had introduced us to many great tools such as Link Explorer.
As such, it’s more focused on SEO rather than a do-it-all kinda tool, but they do have some good features such as:
- Keyword Explorer – Get volume data and difficulty for any keyword out there.
- Link Explorer – See what backlinks you and your competition have.
- Site audit – Get an audit of your website and optimization tips.
- Rank tracker – Track your website’s ranking in the SERPs (search engine result pages).
While you can use some of these tools for free, you only get 10 queries a month, compared to 7 a day that you get from Semrush, not to mention you get to pay a bit more for a lot less.
I’m sorry Moz, but I will have to pull a Kanye, and say that while I do love you, and you’re a great company that added a lot of value to the marketing world, your price to feature ratio is not that great.
Moz Pro plans start at $99 per month, and while you do get a few useful SEO tools for that, I feel like I would get more for my money if I would go with Semrush, Ahrefs, or Mangools… heck even SpyFu (which is 3 times lower).
While Moz Pro is indeed a good SimilarWeb alternative, for the price though, I think their competitors are faring much better.
8. Quantcast – SimilarWeb Competitor for Paid Traffic
Ah, Quantcast… reminds me of the early 2010s when every affiliate marketer was doing CPA with PPV or 7Search, those were the days.
See, back then there weren’t that many tools like SimilarWeb, there were probably none if I think hard enough.
So Quantcast was the tool that we affiliate marketers would use in order to get a TON of data about pretty much anything.
You could easily see a website’s traffic, demographics, which are pretty detailed (age, sex, location, income), and a bunch of other goodies.
Honestly, Quantcast is a great advertising intelligence tool that is a must for every paid advertiser out there, especially if you’re doing a ton of PPC/PPV.
- Demographics – Gender, Age, Income, Children, Education, and more
- Browsing Interests – What the users are interested in when they are browsing the web
- Shopping Interests – Pretty self-explanatory, it will give you a list of things that people are interested in buying
- Brand Affinity – This one is great if you want to see what type of brands people like to use
- Business & Occupation – Shows you what kind of jobs people that are visiting that specific site are more likely to have
These are super in-depth things that you would need to know about the audience your advertising to if you want to have a great ROAS (return on ad spent).
The good news is that they have a free demo version so that you can try it out before you decide to spend money and upgrade your plan.
I actually have no idea how much money we’re talking about in order to upgrade your plan, because you will have to contact them in order to get that info, and I’m guessing it’s going to be tailored made for your needs.
Quantcast though remains in my heart forever, as I’ve used this tool quite a lot back in the day, and I can honestly say that it’s one of the best SimilarWeb alternatives, especially if you’re buying traffic for your website.
9. SE Ranking – a Lite and Budget Friendly SimilarWeb Alternative
I don’t know why more people aren’t mentioning SE Ranking, it provides many features and tools at prices that you can’t ignore.
Sure they “only” started out in 2014, but they have some great reviews though and for good reason, here are some of what they offer:
- Keyword Suggestion Tool – Get keyword ideas to build your content around.
- Website Audit – Checks your website for errors and gives you SEO tips.
- Rank Tracking – Track your keywords ranking in the search results.
- Backlinks Tool – See the backlinks of your site and check those of your competitors.
- SEO Competitor Research – Get an edge over your rivals by analyzing their SEO moves.
- PPC Competitor Research – If you’re doing PPC you can see who you’re competing against.
- Social Media Management – Auto-post to your social media profiles.
As you can see SE Ranking has pretty much the same tools as you’ve come to expect from other SimilarWeb alternatives, but for a much cheaper price.
They do lack some features and data that other big boys like Semrush and SpyFu for example, but that’s contrasted by their lower pricing plans.
SE Ranking pricing plans start at just $24.8/month if you’re opting to pay for a year in advance with ranking checks every week. SE Ranking also has a monthly plan that starts at $31.
10. BuiltWith – A unique SimilarWeb Alternative
Alright, so this tool is a little bit different than the rest, but it’s one of my most used spying software.
Most of you have probably never heard of BuiltWith, and that’s good. I mean it’s good for me and other marketers that know about it, because we have an advantage, but well…I guess now you know about it too… *sigh*.
Ok, fine, here’s what BuiltWith is all about. Unlike other SimilarWeb alternatives on this list, BuiltWith is not exactly an ad intelligence tool or analytics software, or an SEO platform.
Nope, BuiltWith is a platform where you can quickly get data about a site’s stack, or in more human terms: what kind of software a website is using.
Think about CMS (WordPress, Joomla, Drupal, etc), eCommerce software, and more.
For example, did you know that over 93% of people in the US have started a blog on the WordPress CMS?
That’s a pretty huge market share that WordPress has in the US, but also over 30% of the websites on the internet are also powered by WP. That’s the sort of data that you can get from BuiltWith.
All that technical data about a website (especially a competitor of yours) will give you a better picture of what the users in your industry expects and are used to.
Not to mention that one of their best tools is the Relationship Profile one, and this is one of my favorite *ninja hustle tricks* in the game.
With this, you can uncover other websites and web properties that a site owner might have.
So for example, the people who run 1800Flowers.com also own or “have a relationship” with these other sites:
If you don’t understand how powerful this information is, well then, you don’t need to bother using BuiltWith haha.
There are some pretty insane things that you can do with BuiltWith but I’m going to let you discover them on your own.
BuiltWith prices start at $295 per month but you get a discounted rated if you pay annualy.
Sure it’s one of the more expensive SimilarWeb alternatives, and it’s not exactly in the same category of tools as SimilarWeb, but in my opinion, the price is all worth it, if you know how to use this tool to your advantage.
SimilarWeb Alternatives: Conclusion
So there you have it, 10 SimilarWeb competitors.
There are many great tools to choose from, all have their advantages and disadvantages, but I hope this post helped you a bit and gave you some more options to choose from.
Some have a ton of features at cheaper prices such as Semrush, while others have fewer tools but at a much lower rate.
Let me know which ones are your favorite and why, down in the comments.
Navigating Similarweb's Platform
Navigating the Platform – Similarweb Knowledge Center
https://support.similarweb.com/hc/en-us/articles/360018977477-Navigating-the-Platform
Find the data and insights you need to transform your business' digital performance with Similarweb's streamlined sidebar navigation and page elements.
Platform Navigation
You’ll find all the Similarweb pages and insights nestled in the following modules: Market Analysis, Competitive Research, Acquisition Channels, and Conversions. In addition, the sidebar navigation makes it easy to access the workspaces and dashboards you've created.
Workspace: Customize the workspace based on your specific competitive landscape.
Dashboards: Create custom dashboards or use a predefined template based on common metrics.
Market Analysis Module: Capitalize on emerging market trends and grow your market share.
Competitive Research Module: Discover ways to become a market leader by outperforming your rivals.
Acquisition Channels: Improve ROI across your marketing channels to grow your website traffic.
Conversion Analysis: View bottom-of-the-funnel metrics, like conversion rate and converted visits, and identify the best converting marketing channels for a given industry.
What's New: See what new and exciting features and metrics the Similarweb has to offer.
Settings: Manage your account and user information.
Page Navigation
Similarweb pages offer many features and filters that make it easy to target and analyze the websites and data most relevant to your business objects. Functionality on the pages, such as exports and annotations, support collaboration and data management.
At the top of
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Compare/Add : the blue icon at the top of the page allows you to enter or add additional websites for comparison and data analysis.
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Date | Country | Desktop/Mobile/All Traffic: Set the date range, select the country, and decide whether to show data for desktop, mobile, or both.
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Functional Icons: include various general functions, such as exporting to Excel, changing metrics, sorting and filtering, or adding the data to your dashboard.
Icon
Icon/Button Description
Include Subdomains: Include subdomains, such as blog.similarweb.com.
Show Google Analytics Data: Click the toggle to view Google Analytics data. Note: This toggle will only be available if the site has publicly connected Google Analytics or privately connected and you are on the relevant account.
Date: Select the period of time you would like to analyze. You can also compare to past periods, depending on your package. Tip: Learn about See Period Over Period in Comparison Mode.
Country: Select the country you would like to analyze, depending on your package.
All Traffic: Indicates web data includes both desktop and mobile.
Desktop/Mobile Web Traffic: Filter to compare desktop or mobile web data.
Download Excel: Export contents of a table to Excel format.
PowerPoint: Export any dashboard into an editable PPT file, where all metrics and tables are natively built within PowerPoint.
PDF: Export your dashboard reports to PDF format.
PNG: Export contents of a chart to an image file for use in presentations, emails, etc.
Share Graph: Easily share a graph to LinkedIn, Twitter, Facebook.
Change table metrics: Filter to display certain metrics on the page.
Add to Dashboard: Create a new dashboard based on specific metrics, or add to an existing dashboard.
Click here to see a full list of the location of features and pages.
Quick Tips to Customize Similarweb
Quick Tips to Customize Similarweb – Similarweb Knowledge Center
https://support.similarweb.com/hc/en-us/articles/115004297249-Quick-Tips-to-Customize-Similarweb
You can customize your Similarweb workflow so that you can access the most relevant market intelligence insights quickly and easily.
Custom Industries: Stay on top of your own ecosystem
Custom Industries allow you to create your own industries to track and analyze the brands or sites that are most relevant to your market.
You can create a custom industry directly from Web Industry Analysis. You can see the top websites, traffic sources, and leaders per source and the top keywords for the industry you’ve created.
To create a custom industry, see Create a Custom Industry.
Keyword Lists: Track your most important keywords
Use a Keyword List to track the keywords most important to you. Monitor and share the list(s) of keywords that are most valuable to your digital strategy and campaigns. (And keep an eye on your competitor's keywords too!)
Simply go to the Monitor Keywords page and click create a new list to get started! Once a list is created, you can share it, update it, and download the insights to excel for further analysis and tracking.
Tip
Get a broader view of keyword share by setting your time frames to 12 months or more. Spot up-to-date trends change by filtering your time frame to 28 days.
Custom Dashboards: Build a custom view of your most important metrics
Dashboards offer a quick and comprehensive overview of the market intelligence data that is most important to you and your business. Use custom dashboards to spot changes across any site, app, industry, or keyword over time and get a better understanding of your business all in one place.
To add a new Dashboard, see Build Your Own Dashboard. Then, share it and subscribe to receive updates via email.
Tip
Download your dashboard into a PDF so that you can easily share your analysis with your team and integrate Similarweb market intelligence insights into your workflow.